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market research technique

См. также в других словарях:

  • Market analysis for product software — consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps …   Wikipedia

  • market — marketer, n. /mahr kit/, n. 1. an open place or a covered building where buyers and sellers convene for the sale of goods; a marketplace: a farmers market. 2. a store for the sale of food: a meat market. 3. a meeting of people for selling and… …   Universalium

  • Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

  • repertory grid technique — /ˌrepət(ə)rɪ grɪd tekˌni:k/ noun a market research technique in which a test is first run to discover what the respondents’ main criteria are in judging product brands. This is followed by another test in which the respondents evaluate brands on… …   Marketing dictionary in english

  • research and development — Introduction abbreviation  R and D,  or  R & D,         in industry, two intimately related processes by which new products and new forms of old products are brought into being through technological innovation. Introduction and definitions        …   Universalium

  • Research funding — ] .Most research funding comes from two major sources, corporations (through research and development departments) and government (primarily carried out through universities and specialised government agencies). Some small amounts of scientific… …   Wikipedia

  • Market profile — A Market Profile is an intra day charting technique (price vertical, time/activity horizontal) devised by J. Peter Steidlmayer, a trader at the Chicago Board of Trade (CBOT), ca 1959 1985. Steidlmayer was seeking to evaluate market value as it… …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Qualitative marketing research — is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for …   Wikipedia

  • Qualitative research — Sociology …   Wikipedia

  • Critical Incident Technique — The Critical Incident Technique (or CIT) is a set of procedures used for collecting direct observations of human behavior that have critical significance and meet methodically defined criteria. These observations are then kept track of as… …   Wikipedia

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